SHAQUILLE O’NEAL-OWNED BIG CHICKEN PARTNERS WITH BLUE ORIGIN AND CLUB FOR THE FUTURE TO LAUNCH OUT-OF-THIS-WORLD PROMOTION
Nationwide Postcards to Space Activity to Inspire the Next Generation to Pursue Careers in STEM
October 24, 2023
LAS VEGAS – This World Space Week, Shaquille O’Neal-owned Big Chicken, the star-powered fast casual chicken concept, is teaming up with Blue Origin’s nonprofit Club for the Future to inspire future generations with an out-of-this-world activity at store locations.
Launching October 24 and continuing throughout November, Big Chicken will invite guests to draw their vision of the future on Club for the Future’s Postcards to Space. In-store guests can bring their completed postcards to the Big Chicken register to receive a free kid’s sundae, limited to one per postcard. Blue Origin will fly the postcards on a future New Shepard mission, stamp them “flown to space,” and return them to the creators.
“Our partnerships with Blue Origin and Club for the Future are an integral part of bringing Shaquille’s vision of BIG dreams and BIG fun to life for our brand,” said Josh Halpern, CEO of Big Chicken. “This new activity will inspire the next generation and foster a BIG sense of wonder and possibility.”
Big Chicken and Club for the Future also developed a new education curriculum to inspire future generations about STEM careers. The lesson plans challenge students across the elementary, middle, and high school levels to think creatively about what a new menu item might look like in space. Students are invited to create a new dish with resources from space on the Big Chicken lesson page: www.bigchicken.com/clubforthefuture.com.
“By combining the excitement of space exploration with Big Chicken's offerings, we are nurturing the curiosity of young minds and fueling their appetite for the benefit of Earth,” said Michael Edmonds, SVP of Strategy, Marketing, and Sales, Blue Origin, and President of Club for the Future.
The Postcards to Space activity will be available in select locations nationwide beginning October 24.
To learn more about Big Chicken or order online, visit www.bigchicken.com.
To learn more about Club for the Future, visit https://clubforfuture.org/.
About Big Chicken
Founded in 2018, Big Chicken is backed by a dream team of partners; JRS Hospitality, an accomplished Las Vegas-based ownership group; Authentic Brands Group, a multi-national, multi-billion-dollar brand development, marketing and entertainment company; and Hall of Fame basketball star Shaquille O’Neal. Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors. From crispy chicken sandwiches and tenders to Cheez-It® crusted mac n’ cheese and hand-crafted ice cream shakes, each menu item tells a story all while offering guests an inside look intothe life and personality of Shaquille O’Neal. With 11 traditional locations currently open and several in the development pipeline, Big Chicken is prepped to begin U.S. and international expansion through franchising.
To learn more about Big Chicken, visit www.bigchicken.com.
About Club for the Future
Founded by Blue Origin, Club for the Future is a non-profit whose mission is to inspire future generations to pursue careers in STEM for the benefit of Earth. The Club and its partners are doing this through its Postcards to Space program, space-focused events and lessons, and access to space on Blue Origin’s rockets.
